Infographic: APIs that Secretly Rule Your Life

Data and user information is the lifeblood of businesses in today’s market, and having the ability to collect and utilize that information is essential. Application program interfaces, or APIs, are used by companies and establishments to collect, organize, and analyze data on a daily basis. But what type of information is being collecting? In one word – everything. This includes political preference, social insurance number, Facebook likes, emails, reviews on Yelp, ecommerce, and much, much more. The data collected is then used by companies to learn about their customers (or target market) and create messaging that is custom tailored for each individual. Check out this infographic, provided by Who Is Hosting This?, to learn just how pervasive APIs are:

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How do you feel about companies using your online information to promote their product or service? Is this a natural progression as we continue to move to a more virtual lifestyle? Let us know what you think by posting a comment below

The Future of Cloud Computing Infographic

Guest Author: This week’s blog post was provided by Ivan Serrano, an online entrepreneur who enjoys writing about tech, globalization, and business communications. He often contributes to 1800-number.com’s blog, and he prides himself on his love of sharing information with others. Ivan is passionate about what he does, and aims to stimulate conversation with his work.

The digital revolution is long underway, moving from block-sized computers of the 90’s to sleek, one-pound MacBook Air laptops to a now invisible landscape up in the clouds. Cloud computing, where computers can sync up and store data on large databases “in the cloud” is growing increasingly popular for companies to store and share data in a safe and reliable way.

The digital clouds are now blowing north. Cloud computing is primarily used by American companies, who have been using the cloud not only to store and share data, but also for messaging and conferencing purposes. But two years ago, the cloud had yet to catch wind in Canada. In fact, until recently, Canada had the lowest internet caps in all of the developed world. This is something the Canadian Cloud Council is trying to change; to create an open and democratized proliferation of information online. While the Canadian government remains skeptical of cloud computing for security purposes, Canadian companies are beginning to privately take the reigns using dot-ca domain names hosted outside Canada, and the cloud is becoming the route to take. This infographic explains how cloud computing works, and the dangers that come along with it.

 

CloudUpIntheAir

Measuring the Value of Unified Communication for Business

Guest Author: This week’s blog post was provided to us by Tanya Williams, a freelance writer and blogger. She has been working with telecom companies for over 20 years, writing about new technologies and how businesses and business owners can take advantage of them. Her topics included IP based communications technologies, cloud computing, website development, and many more.

Up until now, Unified Communications (UC) has been an ambitious promise — albeit one that seemed quite likely to come true. The real bottom line, though, and the deal-breaker with any technology – no matter how promising it seems, is its return on investment (ROI). In the case of UC, it’s been difficult to truly define because it’s so diffuse in nature. Thus, it is a difficult matter to get a real handle on its ROI. However, as of late this metric is finally shaping up for the following seven reasons.

The Story from Vendors

There is considerable progress being made in the video conferencing and telepresence sectors, and these types of platforms are being included in unified communications packages more and more. CDW’s business development manager, Bill Coe, said that if he can inform a CFO that adding video will reduce the time-to-market of a product by up to six weeks, then the gains are often enough to convince that senior exec to give it the green light. If that’s not enough, then he just has to remind the exec of the added advantages that the same video platform will provide elsewhere in the company when moving forward.

Cost Reduction

By deploying a cloud-based communications solution, the need for installing, supporting, managing and maintaining an in-house infrastructure is eliminated. This allows your enterprise to downsize its IT management and maintenance costs. Deploying UC also allows other resources to be redirected to other tasks.

Productivity

Return on investment is not always measured in dollars — sometimes it comes in the form of increased productivity. This is certainly the case with UC. Since communications are made so much easier with UC, the productivity of your employees is enhanced almost immediately. For example, Salesforce has developed an interface that integrates click-to-dial technologies, saving the user 15 to 20 seconds per phone call. That may not sound like a lot — but if you multiply that figure by the hundreds of calls your sales team makes every day, and the thousands of calls they make every week — it adds up, giving them a few extra hours every week to connect with customers or prospects. And on top of that, UC enabled systems allow for improved collaboration and communication, as there is less time wasted trading unproductive messages back and forth or tracking people down.

Mitigation of Risk

Given its redundant, cloud-based infrastructure, communications are far more stable than non-unified solutions. Therefore, a UC service is much more likely to stay up and running at all times.

Better Customer Service

One major factor setting any business apart from its competitors is how quickly it’s able to respond to its customers and partners, and how effectively it’s able to resolve their problems. Businesses that take steps to improve their communication systems are much more likely to enjoy customer loyalty, retention, and repeat business.

Heightened Business Agility

By using UC, information can be distributed quickly across your entire enterprise. This enables your team to act as a cohesive unit, and to gain a better understanding of critical information than ever before. This, in turn, positions your organization for faster decision making.

Mobile Employees are Supported Better

Since UC connects all devices across your enterprise, no matter where they are, it allows any employees that are in the field to work with real time information. They don’t have to wait to “check in” to get the latest data.

Conclusion

UC always did seem like a good idea, as did what it’s built upon — things such as video conferencing and VoIP. There is one major difference now, though: The industry is finally at a point where it can actually be proven.

Ways Small Business Can Benefit from VoIP

Guest Author: This week’s blog was provided to us by Matt Larson – a Canadian tech blogger. Matt writes primarily for the VoIP industry and is currently working from the road with VoIP Spear – a global VoIP monitoring service provider. For more about Matt, including links to his blogs, check out his Google+ profile.  

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Small business owners are always in a precarious situation. For one thing, you should give your business – especially if it’s a startup – all that you’ve got. This is the wallet-hurting “you get what you give” kind of relationship, where tenacity, dedication and hard work are required when you want to recoup your investments. On the other hand, you should always get your money’s worth. You can’t just bleed money – you’re in business to make money.

In this scenario, VoIP is your telecommunication salve. You get benefits that lodge your business up there, among forward-thinking movers and shakers. It’s kind to your wallet too.

Save Money

Of course, the foremost benefit of using VoIP is that you can save money. Calls you make from/to anywhere in the world will be cheaper. Account setup is easy and doesn’t cost much too. You can start off using softphones to save money. Or, use analog telephone adapters (ATA) with your old phones. ATAs cost less than SIP phones.

Do More Than Talk

VoIP comes with several functionalities that help your business work more efficiently and reach out to partners and clients more effectively. These functions ultimately fall under “telecommunications convergence.” Cross access and share information through your phone system. Login to your voicemail remotely. Work anywhere and still be reachable through VoIP. Come across as more professional and trustworthy through videoconferencing. These added functions enhance your user experience, and can ultimately create better employee and client relationships.

Enjoy Portability

Your mobility can make a big difference in your business’s profitability. Through technology, the world has opened up into one big diverse market. Your business can be located in a First World small town, and still, you can deal with partners in Asia and Europe. It pays to be accessible wherever you are. People can call you at your First World small town number even when you’re in India, England or France doing business – at the same low cost VoIP rate.

Improve Employee Cooperation

Better cooperation among employees is often a byproduct of the easier flow of information. VoIP, through telecommunications convergence, can do this for your business. Access and sharing of information become more efficient.

Protect Your Investment

For a small business to enjoy the full benefits of VoIP, you have to protect it, as you would your important investments. You can do so through two simple steps:

  1. Ensure that your VoIP is always accessible, at your end, through the set up of emergency power sources and call forwarding.
  2. Monitor your VoIP’s performance through services like VoIP Spear to ensure consistent uptime and quality of service.

Is Cyber Insurance Worth It?

It seems like every day that we hear about another company that has been hit by a cyber attack, resulting in a breach of data. From large enterprises to start-ups, it has become apparent that no business is safe from hackers. Don’t believe it? A study released this week revealed that 36% of Canadian businesses were hit by an attack over the past 12 months, and that number only reflects the companies that are aware they’ve been breached. So what can businesses do to protect themselves?

Some companies are taking a closer look at cyber insurance in an effort to protect themselves from the negative impacts of a breach in data. Cyber liability insurance coverage (CLIC) has been available for about 10 years now, but a number of security professionals aren’t aware of it. The primary adopters of CLIC are businesses located in countries that have mandatory data breach notification laws, such as Australia, Austria, Czech Republic, Finland, France, Germany, Mexico, Slovakia, South Korea, Taiwan, and 46 of the 50 states in the United States of America.

The mandatory data breach regulations and CLICs go hand in hand, since it can be very costly for companies to notify affected users. By employing cyber insurance, businesses that are obligated to alert users of a breach can recoup some of their costs. However, considering the increasing number of data breaches and cyber attacks, businesses that are not currently impacted by mandatory data breach regulations may begin adopting CLICs as well.

So what exactly does CLIC cover? At the moment, cyber insurance can include:

  • Data breach/privacy crisis management cover: Expenses related to the management of an incident, the investigation, the remediation, call management, data subject notification, credit checking for data subjects, legal costs, court attendance, and regulatory fines.
  • Multimedia or Media liability cover: Third-party damages covered can contain specific defacement of website and/or intellectual property rights infringement.
  • Extortion liability cover: Losses due to a threat of extortion and professional fees related to dealing with the extortion.
  • Network security liability cover: Third-party damages as a result of denial of access, costs related to data on third-party suppliers, and costs related to the theft of data on third-party systems.

It’s important to do your research and determine which cyber insurance coverage is best for your business. Every company is different, so it’s important to understand what cyber risks you may be challenged with and choose the CLIC policy that best addresses those risks. However, utilizing a variety of physical and virtual security methods to protect your network from a cyber attack is the best way to safeguard your business.

Blog Author: Vanessa Hartung

Is VoIP Safe From Surveillance Systems?

Guest Author: This week’s blog post was provided to us by Tanya Williams, a freelance writer and blogger. She has been working with telecom companies for over 20 years, writing about new technologies and how businesses and business owners can take advantage of them. Her topics included IP based communications technologies, cloud computing, website development, and many more.

CellPhoneIntercept

Recently, there has been serious objections about government agents’ and other agencies’ spying on private calls, leaving many users are worried about their privacy. There are some doubts on whether VoIP is strong enough to guard against such eavesdropping and phone tapping. However, as technology VoIP tends to provide better security than its pervious systems. Landline communications were easily traceable, while VoIP runs protocols to safeguard information.

Safety with VoIP

Hackers know how to attack Internet-based devices and services, such as VoIP, allowing them to easily get hold of customer account data, records of conversations and voicemails. Additionally, if a user’s account details are compromised, that information can be used to charge third party services. However, it requires a high level of skill and technical knowledge in order to that.

VoIP has its own safety measures, which pose a challenge to such hackers or surveillance agents. All the traffic is routed through a firewall and network address translators (NAT). Utilizing a firewall is one of the most commonly used safety systems for protecting a device from Internet-based attacks. Translators help in interconnecting networks and creating a safe communication system. Services like Skype use proprietary protocols for protection by routing calls through other skype peers on the network. This enables it to traverse symmetric NATs and firewalls.

Encryption is one of the most powerful tools in protecting digital information, but VoIP is not using it currently. Due to this, it gets easier for spies to eavesdrop on voice calls that are made on a data network. There are solutions like Wireshirk, which help in doing that. Protocols like secure real-time transport protocols (SRTP) and ZRTP are used for securing VoIP. IPsec also help in securing point to point VoIP by encrypting all traffic.

Why is VoIP more secure than previous systems?

As we know, traditional phone systems were based on analog signals, which cannot be encrypted. VoIP uses data signals, which are digital, and can be easily encrypted for protection. When the signal is sent, the receiving device can then decrypt the packets easily as they get the respective decryption key. This decryption process is necessary if real information is required. In process transmission if this signal is traced, the hacker would have to decrypt it based the decryption key, which is possible only with the device for which signal was intended.

Privacy

It is hard to tell whether our conversations will remain private or not because powerful authorities, such as the government, might implement laws that could give them the power to do surveillance. In the USA, the FBI recently announced its plan to expand Communication Assistance for Law Enforcement Act (CALEA) in order to bring Internet calling, such as VoIP, under this law. This law gives them power to intercept calls. If the plan is passed, then providers will have to make the tracing easier for them, which would compromise the privacy of the user.

However, despite the possibility that VoIP may fall under CALEA, several hospitals, military organizations, and large corporations have adopted VoIP. If we see figures, almost one third of businesses in world today use VoIP. When compared with other communication systems, VoIP is still the best possible option because of it’s low cost and higher level of security when compared to traditional systems.

Infographic: Fun Facts About the Internet of Things

The number of connected devices is steadily increasing, fuelling the continued growth of the Internet of Things (IoT). To help demonstrate the impact IoT will have, we’ve created an infographic containing six fun facts about the technology.

6 Fun Facts IoT

For businesses that haven’t adopted IoT yet, it’s time to start thinking about what your competitors could do if they embraced IoT solutions faster than your company? Or consider what new business ventures can be created through the use of IoT. This technology has the potential to change the way companies communicate with their customers, and the way customers interact with their devices. If you haven’t started exploring IoT – now is the time (like, right now).

Don’t know where to start? Click here to learn more about Internet of Things.

Blog Author: Vanessa Hartung

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